, keep, look, need, love, use, feel, like, choose, take, start, taste.

All these verbs listed above are also popular in the corpus we built.

You will often read such sentences in an advertisement:

Buy x. Use it. We make… X will give you what you need. You’ll love x. Get x. Fox example:

We’ll make this quick. (Hertz Car Return)

Get great coverage that’s so weightless and water-fresh. (ALMAY)

All you need is a taste for adventure. (Millstone Coffee)

You’ll love it even more with the 2.1 megapixel C-2000 ZOOM. (Olympus Camera)

Don’t have much of a personality? Buy one. (Honda Motor)

…

All these frequently used verbs are monosyllabic and most of them have Anglo-Saxon origin that is the common core of English vocabulary. Linguistic study shows English native speakers tend to use words of Anglo-Saxon origin, because native words have comparably stable meaning. In advertising, these simple words can win the consumers by their exact, effective expression and a kind of closeness. Etymological studies show that the 20 verbs listed before, except use and taste which are from ancient French, all are Anglo-Saxon origin. Even the two words, use and taste have long become indispensable lexical items in the stock of common core vocabulary of the English people, developing their stable meaning and usage.

2.2.2 Use of emotive words

A close scrutiny of recent advertisements suggests that the soft-sell technique is now popular. By soft-sell technique we mean the one that favors a more emotive and less directive approach to promote a product, mainly focusing on the building of brand image. As a result, emotive words, most of which are pleasant adjectives, are greatly encouraged to use.

Data from the corpus shows that the most frequently used adjectives are as follows:

new, good/better/best, fresh, free, delicious, sure, full, clean, wonderful, special, crisp, real, fine, great, safe, and rich.

These adjectives help to build a pleas

上一页  [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] 下一页

《AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS,A》这篇优秀的“英语教学”由知识宝库收集，来源于互联网和会员投稿，仅供参考和学习，文章版权归原作者所有，请在确认获得著作人合法授权后使用。